Best new food and drink product
About the category
Product innovation is the lifeblood of the food and drink industry so we’re looking for the best new product launched over the past 2 years. This award is all about rewarding product innovation, looking at all the combinations of product development, branding, launch, taste, quality and impact on its category and consumers. If you think you’ve got the next best thing since sliced bread – then we are looking for you.